LSU: Social Media and Ecommerce. Module 1 Quiz

Question 4

When a student evaluates a company’s digital presence “through the eyes of a new customer,” what should the student do?

• A – Ignore reviews because they are outside the company’s control
• B – Focus only on the company’s own website text
• C – Search for the business as a new customer would and judge the visible signals across channels
• D – Assume that social media matters more than all other digital signals

Question 4 (Pet Boarding)

A pet boarding business lists services and rates clearly, but it provides no photos, testimonials, or trust cues about the experience. Which improvement would likely help most?

• A – Post only on social media and stop updating the website
• B – Add reassuring trust signals such as photos, testimonials, and evidence of care quality
• C – Replace service information with the owner’s personal story
• D – Remove pricing so customers call instead

Question 10 (Boutique)

A boutique has strong visual content on Instagram, but its website makes location, store hours, and purchasing options hard to find. Which business goal is most under-supported?

• A – Credibility
• B – Reputation
• C – Engagement
• D – Conversion

Question 10 (Appliance Repair)

An appliance repair business gets most of its new customers from people who search Google and request service through the website. Which description fits this business best?

• A – It is not participating in e-commerce because the repair happens offline
• B – It operates through a lead generation or service model in which the website helps drive inquiries and appointments
• C – It is a direct-to-consumer brand because it sells through retail stores
• D – It is mainly a consumer-to-consumer business

Question 10 (Salon Owner)

A salon owner builds a persona named Ava because the name sounds fashionable, but the persona is not tied to any real clues from the business. What is the main problem?

• A – The persona should avoid any mention of goals or frustrations
• B – The persona should focus only on age and occupation
• C – The persona is too specific and should describe everyone
• D – The persona is not evidence-based, so it may not help connect customer analysis to strategy

Question 13 (Consulting Firm)

A consulting firm’s homepage looks polished, but a first-time visitor cannot quickly tell what the company actually does. Which core website question is not being answered well?

• A – What platforms does it use?
• B – How long has it existed?
• C – What is this business?
• D – Why should a customer trust it?

Question 13 (Tutoring Company)

A tutoring company is trying to identify its target customers. Which observation is the best example of demographic evidence?

• A – Families value tutors who seem patient and encouraging
• B – Parents want peace of mind and academic confidence
• C – Most inquiries come from parents of middle school students in nearby suburban zip codes
• D – Students prefer brands that feel supportive rather than intimidating

Question 13 (Florist)

A family-owned florist is deciding between focusing on LinkedIn or Instagram. Which factor should matter most?

• A – Which platform best fits the likely audience and can be maintained well enough to support business goals
• B – Which platform allows the most hashtags per post
• C – Which platform the owner personally enjoys using
• D – Which platform has the most total users worldwide

Question 13 (Law Office)

A law office says referrals are all that matter, so maintaining a current website is not important. Which response is strongest?

• A – A website matters only for consumer brands
• B – A law office should use only LinkedIn and drop its website entirely
• C – Even referred prospects often check the website to judge professionalism, learn services, and decide whether to make contact
• D – Referrals make digital presence irrelevant

Question 13 (Juice Bar)

An organic juice bar posts staff stories, community events, and replies thoughtfully to customer comments. Beyond awareness, what value is this social activity creating?

• A – Only search visibility
• B – Only price competition
• C – Only demographic targeting
• D – Engagement and relationship support by helping the business feel present and human

Question 13 (Consulting Evaluation)

A consulting firm has a professional web presence, but most of its content seems written for startups while its most profitable clients are large manufacturers. What is the strongest evaluation?

• A – The website is successful because it looks attractive
• B – The business should broaden the message even more so it appeals to everyone
• C – The digital presence may not be aligned because it does not feel relevant to the company’s most important target customer
• D – The firm should add more channels before changing the content

Question 13 (Boutique Persona)

A student creates a customer persona for a local boutique by pulling together clues from the website, reviews, and Instagram activity. Which description best fits a strong persona?

• A – A completely fictional character designed to make the project more creative
• B – A list of random traits that sound plausible
• C – An evidence-based profile of one likely target customer with goals, frustrations, values, and digital habits
• D – A broad description of “adults in the area”

Question 13 (Wholesaler)

A wholesaler sells office supplies in bulk to companies rather than individual households. Which model best fits this business?

• A – Business-to-business
• B – Business-to-consumer
• C – Consumer-to-consumer
• D – Direct-to-consumer