Question 9
EXAM 7: CULTURES AND SUBCULTURES. Taylor Swift’s fans (the Swifties) would be considered a __________.
- (A) nuclear family
- (B) subculture
- (C) dissociative group
- (D) microculture
Question 10
What does an acculturation agent do?
- (A) determine what is fashionable or popular at a given time
- (B) teach someone about a new culture
- (C) critique cultures
- (D) enforce cultural norms
Question 11
If your kids leave home to attend college and then graduate and return to live with you again, you could call them __________.
- (A) squatters
- (B) boomerang kids
- (C) rebound rascals
- (D) the sandwich generation
Question 12
Many Gen Xers are now caring for both their aging parents and their children, thus they are __________.
- (A) part of the sandwich generation
- (B) empty nesters
- (C) DINKS
- (D) assimilated
Question 13
If a marketer has an ad the features a grandma, parents, and three small children presumably living in the same house, what type of family situation is the marketer trying to appeal to?
- (A) extended family
- (B) nuclear family
- (C) chosen family
- (D) artificial family
Question 14
How do consumer goods get infused with cultural meaning?
- (A) They don’t. Cultural meaning is not able to be infused in consumer good.
- (B) Through consumption rituals.
- (C) Through advertising, marketing, and fashion systems.
- (D) Through intense study and discipline.
Question 15
Which of the following is an example of the trickle-up effect in fashion?
- (A) when high-end designers started mimicking the street style that became popular from hip hop culture of the 1980s
- (B) when the price of a product goes up over time (e.g. gold)
- (C) when a consumer tries to dress like a favorite celebrity
- (D) when a consumer starts to dress like her friends and family
Question 16
What is a monomyth?
- (A) a myth that is known in many different cultures
- (B) a myth that is known in only one culture
- (C) a myth that only one person knows
- (D) a myth that involves a single lesson
Question 17
Culture has a tremendous influence on what is considered in style at any particular point. What is the difference between a fad and a classic?
- (A) a fad is inexpensive, a classic is expensive
- (B) a fad is for a subculture, a classic is for the whole culture
- (C) a fad is in style for a short time; a classic is in style for an extended period of time
- (D) a fad is for young people, a classic is for older people. EXAM 7: CULTURES AND SUBCULTURES
Question 18
According to Hofstede’s research, cultures vary in terms of power distance which is __________.
- (A) how influence and power is distributed across society
- (B) the extent to which a society values enjoying life and having fun
- (C) the tolerance for uncertainty and ambiguity
- (D) the distribution of roles between genders
Question 19
What does a cultural gatekeeper do?
- (A) teach culture to new members of a society
- (B) enforce the rules of a society
- (C) break cultural traditions
- (D) make judgments about new products, influencing what becomes popular
Question 20
Suppose you bought a shirt that was worn by your celebrity crush. It is just an ordinary t-shirt, but through the __________ process it has now become __________.
- (A) sacralization; profane
- (B) myth making; profane
- (C) sacralization; sacred
- (D) myth making; sacred
Question 21
Reciprocity norms suggest that __________.
- (A) if someone gives you a gift you are obligated to give them a gift with approximately the same value
- (B) different cultures will understand an idea differently because of their upbringing
- (C) there are people in society that will help filter out inferior products
- (D) consumers will become loyal to a single brand over time
Question 22
What’s the difference between a profane and a sacred product?
- (A) how it is obtained – sacred are purchased, profane are gifts
- (B) why you own it – sacred is for religious reasons, profane is for fun
- (C) the importance to the consumer – sacred are more important
- (D) the price – sacred are more expensive
Question 23
The cultural production systems’ creative subsystem is in charge of what? EXAM 7: CULTURES AND SUBCULTURES
- (A) filtering out inferior products
- (B) convincing consumers to purchase a product
- (C) creating new products from the symbol pool
- (D) producing and distributing a new product
Question 24
Which of the following statements about culture is FALSE?
- (A) Once an individual learns a culture they can never learn another.
- (B) Culture is an accumulation of shared meanings, rituals, norms, and traditions among the members of a society.
- (C) Culture shapes our ideas about abstract ideas AND material objects.
- (D) Culture has a powerful impact on our lives which is sometimes hard to notice until we are immersed in another culture.
Question 25
If Starbucks uses a standardized approach when marketing internationally (meaning the products, pricing, distribution, and promotion are very similar everywhere), what global marketing perspective has the company taken?
- (A) localized
- (B) emic
- (C) etic
- (D) national character
