LSU Social Media and Commerce. M4 SEO Certification Prep

Question 10

LSU Social Media and Commerce. M4 SEO Certification Prep. How do search engines use sitemaps?

• A. Display in rich results
• B. Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website
• C. Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily
• D. Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages

Question 11

True or False? Don’t use a page’s URL as your link description.

• A. True
• B. False

Question 12

What is Schema.org?

• A. The organization that creates the standardized language and rules used for structured data
• B. A website where you can input a type of structured data and generate completed markup for your page
• C. A standardized format for providing information about a page and classifying the page content
• D. Google’s proprietary source of structured data

Question 13

True or False? You should use hyphens, underscores, or spaces between the words in your URLs.

• A. True
• B. False

Question 14

Which of these is an example of a long-tail keyword?

• A. What does my glasses prescription mean
• B. Do I need glasses
• C. Glasses
• D. Women’s eyeglasses

Question 15

True or False? The same SEO strategy will yield the same results for all websites.

• A. True
• B. False

Question 16

What are the two biggest factors in the mobile user experience of your website?

• A. Site speed and pop-ups
• B. Image compression and redirects
• C. Responsive design and backlinks
• D. Site speed and responsive design

Question 17

When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

• A. Request a link from them
• B. Pitch an idea for a piece they can write
• C. Deliver value to them
• D. Tell them how important you are

Question 18

When should you use a robots.txt file?

• A. When you have pages that you don’t want search engines to crawl and index
• B. When your website receives a penalty from Google
• C. Whenever you feel like it
• D. When you have multiple versions of a page to indicate the preferred version

Question 19

Choose all that apply. Why are internal links important for SEO?

• A. They help users and search engine crawlers navigate your site.
• B. They allow your pages to appear in search engine results.
• C. They tell search engine crawlers which content should not be indexed.
• D. They pass link authority from one page to another.

Question 22

What is the primary goal of a search engine?

• A. To personalize search results for individual users
• B. To serve users the most relevant content that matches their search query
• C. To index pages as fast as possible
• D. To drive the most amount of traffic to their own pages

Question 23

Dave Driscoll, a very credible and well-respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

• A. Indexing
• B. Ranking
• C. Discovering
• D. Crawling

Question 24

Which of these is NOT part of a URL? LSU Social Media and Commerce. M4 SEO Certification Prep

• A. Protocol
• B. Domain
• C. Path
• D. Index

Question 25

When would it be beneficial to have a different title tag than your heading tag?

• A. When your heading is too long and will get cut off in search engine results
• B. Never, the two elements should always be the same
• C. When your heading doesn’t accurately describe the contents of the page
• D. When your title is more interesting than your heading

Question 26

True or False? Domain authority is a ranking factor in Google’s algorithms.

• A. False
• B. True

Question 27

True or False? No matter what SEO tool you use, the metrics will be exactly the same.

• A. False
• B. True

Question 28

Choose all that apply. Which of these tactics will help improve your website’s internal linking?

• A. Add a related posts section to your blog.
• B. Create more blog posts and web pages.
• C. Audit your robots.txt file.
• D. Create a pillar page and topic cluster.

Question 29

The different types of keywords are:

• A. Head terms, chunky middle, topic keywords
• B. Head terms, body keywords, long-tail keywords
• C. Fat head, chunky middle, body keywords
• D. Body keywords, chunky middle, long-tail keywords

Question 48

What are rich results?

• A. Google’s response to a user’s search query
• B. A standardized format for providing information about a page and classifying the page content
• C. Visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web page
• D. A markup language

Question 49

Choose all that apply. Why are meta descriptions important?

• A. They give people the right information at the right time.
• B. They increase the authority of a web page.
• C. They increase visits from social media.
• D. They increase click-through rate and visits from organic search.

Question 50

True or False? All link-building tactics require building a relationship in order to work.

• A. False
• B. True

Question 51

Choose all that apply. When should you submit your sitemap to Google and other search engines?

• A. When you make a significant change to your site structure
• B. When you first publish your website
• C. When you publish a new web page
• D. When you redesign your website

Question 53

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

• A. Organic traffic, bounce rate, time spent on page
• B. Organic traffic, position, impressions, backlinks
• C. Organic traffic, clickthrough rate, bounce rate, sales

Question 54

Choose all that apply. What are the most important things to do when replying to press request alerts?

• A. Respond quickly
• B. Make sure they know how authoritative your site is
• C. Give the journalist exactly the information they want
• D. Include an image or video

Question 55

What is the purpose of a 301 redirect?

• A. To permanently redirect users from one URL to another
• B. To temporarily redirect users from one URL to another
• C. To prevent search engine crawlers from indexing a page
• D. To resolve duplicate content issues

Question 56

True or False? Backlinks build authority. LSU Social Media and Commerce. M4 SEO Certification Prep

• A. True
• B. False

Question 56

Google measures how interesting other people think your content is through __.

• A. Links
• B. Page views
• C. Social shares
• D. Backlinks

Question 58

If you track nothing else for SEO, make sure you track __.

• A. Organic traffic
• B. Impressions
• C. Clickthrough rate
• D. Conversion rate

Question 59

Why would you want to run competitive analyses of keywords?

• A. To determine whether you should be targeting a long tail keyword or a head term
• B. You shouldn’t run competitive analysis of keywords.
• C. To figure out what keywords your web pages are currently ranking for
• D. To ensure the keywords you’re targeting are aligned with your audience

Question 60

Choose all that apply. Which of these are ways to increase your site speed?

• A. Upload images at the exact dimensions they’ll be used
• B. Reduce the number of backlinks to your pages
• C. Compress images
• D. Add pages to your robots.txt file

Question 61

How many links does it take to rank high in search results?

• A. More links than your highest-ranking page has
• B. The same number of links that other pages on your site have
• C. The same number of links that the results ranking on page one have
• D. None of these answers

Question 62

Choose all that apply. Which of these are important KPIs to consider for SEO?

• A. Keyword ranking
• B. Bounce rate
• C. Content length
• D. Page load time
• E. Organic traffic

Question 63

True or False? When you make a change to a page, Google immediately crawls it.

• A. True
• B. False

Question 63

True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.

• A. False
• B. True

Question 63

What do you need to balance when doing SEO?

• A. Focusing on search engine crawlers and making it easy to share your content
• B. Creating lots of high quality content and personalizing it for your buyer personas
• C. Adding more content to your website and focusing on your social media presence
• D. Focusing on the user and making it easy for search engines to crawl your website