EXAM 7: CULTURES AND SUBCULTURES

Question 9

EXAM 7: CULTURES AND SUBCULTURES. Taylor Swift’s fans (the Swifties) would be considered a __________.

• (A) nuclear family
• (B) subculture
• (C) dissociative group
• (D) microculture

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Question 10

What does an acculturation agent do?

• (A) determine what is fashionable or popular at a given time
• (B) teach someone about a new culture
• (C) critique cultures
• (D) enforce cultural norms

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Question 11

If your kids leave home to attend college and then graduate and return to live with you again, you could call them __________.

• (A) squatters
• (B) boomerang kids
• (C) rebound rascals
• (D) the sandwich generation

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Question 12

Many Gen Xers are now caring for both their aging parents and their children, thus they are __________.

• (A) part of the sandwich generation
• (B) empty nesters
• (C) DINKS
• (D) assimilated

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Question 13

If a marketer has an ad the features a grandma, parents, and three small children presumably living in the same house, what type of family situation is the marketer trying to appeal to?

• (A) extended family
• (B) nuclear family
• (C) chosen family
• (D) artificial family

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Question 14

How do consumer goods get infused with cultural meaning?

• (A) They don’t. Cultural meaning is not able to be infused in consumer good.
• (B) Through consumption rituals.
• (C) Through advertising, marketing, and fashion systems.
• (D) Through intense study and discipline.

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Question 15

Which of the following is an example of the trickle-up effect in fashion?

• (A) when high-end designers started mimicking the street style that became popular from hip hop culture of the 1980s
• (B) when the price of a product goes up over time (e.g. gold)
• (C) when a consumer tries to dress like a favorite celebrity
• (D) when a consumer starts to dress like her friends and family

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Question 16

What is a monomyth?

• (A) a myth that is known in many different cultures
• (B) a myth that is known in only one culture
• (C) a myth that only one person knows
• (D) a myth that involves a single lesson

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Question 17

Culture has a tremendous influence on what is considered in style at any particular point. What is the difference between a fad and a classic?

• (A) a fad is inexpensive, a classic is expensive
• (B) a fad is for a subculture, a classic is for the whole culture
• (C) a fad is in style for a short time; a classic is in style for an extended period of time
• (D) a fad is for young people, a classic is for older people. EXAM 7: CULTURES AND SUBCULTURES

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Question 18

According to Hofstede’s research, cultures vary in terms of power distance which is __________.

• (A) how influence and power is distributed across society
• (B) the extent to which a society values enjoying life and having fun
• (C) the tolerance for uncertainty and ambiguity
• (D) the distribution of roles between genders

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Question 19

What does a cultural gatekeeper do?

• (A) teach culture to new members of a society
• (B) enforce the rules of a society
• (C) break cultural traditions
• (D) make judgments about new products, influencing what becomes popular

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Question 20

Suppose you bought a shirt that was worn by your celebrity crush. It is just an ordinary t-shirt, but through the __________ process it has now become __________.

• (A) sacralization; profane
• (B) myth making; profane
• (C) sacralization; sacred
• (D) myth making; sacred

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Question 21

Reciprocity norms suggest that __________.

• (A) if someone gives you a gift you are obligated to give them a gift with approximately the same value
• (B) different cultures will understand an idea differently because of their upbringing
• (C) there are people in society that will help filter out inferior products
• (D) consumers will become loyal to a single brand over time

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Question 22

What’s the difference between a profane and a sacred product?

• (A) how it is obtained – sacred are purchased, profane are gifts
• (B) why you own it – sacred is for religious reasons, profane is for fun
• (C) the importance to the consumer – sacred are more important
• (D) the price – sacred are more expensive

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Question 23

The cultural production systems’ creative subsystem is in charge of what? EXAM 7: CULTURES AND SUBCULTURES

• (A) filtering out inferior products
• (B) convincing consumers to purchase a product
• (C) creating new products from the symbol pool
• (D) producing and distributing a new product

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Question 24

Which of the following statements about culture is FALSE?

• (A) Once an individual learns a culture they can never learn another.
• (B) Culture is an accumulation of shared meanings, rituals, norms, and traditions among the members of a society.
• (C) Culture shapes our ideas about abstract ideas AND material objects.
• (D) Culture has a powerful impact on our lives which is sometimes hard to notice until we are immersed in another culture.

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Question 25

If Starbucks uses a standardized approach when marketing internationally (meaning the products, pricing, distribution, and promotion are very similar everywhere), what global marketing perspective has the company taken?

• (A) localized
• (B) emic
• (C) etic
• (D) national character